We were given exclusive access to the Fashion Fringe final three's studios at the London College of Fashion to look behind the scenes and find out about their experience so far. Our first meeting was with finalist Teiha Eilola.
How would you describe your collection?
My inspiration is a Northern Scandinavian forest which translates into clean and natural fabrics. I want to achieve a really versatile collection of clothes - something that works well during the day, but that you can also dress up at night.
I want my clothes to have a classic design. Like a mac for example, a piece you can hand down and when you get older it will still look great. Because clothes that are well made live on, like a really good quality pair of shoes which I like to invest in.
I like to mix sturdy fabrics with organza, using tailored or what could be described as masculine fabrics to create something femnine. When I think about design, I want to create something that is intelligent to look at and unique. For example a lot of my pieces have volume but also a stuctured shape, so they still fit and flatter the figure. A controlled billowy shirt for example. The garmet should look good and feel good too.
How easy do you find the creative process?
I'm always thinking and sketching - dresses often evolve. Sometimes I have too many ideas so I do like to ask my friends who have great fashion tastes what their favourites are!
Where do you find your inspiration?
I love to shop at Spitalfields market, find clothes that are old and worn out and learn something from them. I also love to visit exhibitions at the V&A, I read old Vogues and vintage fashion magazines. I also like fashion blogs because they help make high fashion accessible to everyone, which is how it should be.
How would you describe your fashion fringe experience so far?
The Fashion Fringe experience has been a truly amazing opportunity. I have been working with some great interns who have been extremely helpful. The two weeks at Burberry were really incredible - Christopher Bailey helped me to see the brand as a whole, how it is looking, to look at things from a different angle. I'm really thrilled to be part of this and am enjoying every minute.