Whilst everyone at ShopStyle HQ is obsessed with online shopping, we also can't resist but check out the latest store openings, especially one as cool as this. Alexander McQueen's diffusion line McQ finally has a flagship store in London! The new boutique is situated in a Georgian townhouse on super trendy Dover Street complete with interactive features, menswear, womenswear, accessories and shoes. Creative director Sarah Burton commented, “We wanted to create a story and a home for McQ and the flagship on Dover Street is an extension of this world. The store offers special catwalk pieces alongside ready-to-wear collections in a rich and immersive McQ environment.”
The design of the store draws on inspiration from surrealism and boudoir contrasted with Brutalism. This is shown through the fabrics chosen, for example the rich velvet finishings and the central focus – a curved, concrete staircase. Check out more photos of the store below and visit it at 14 Dover Street, London.