This morning we were invited to Selfridges to preview their 'Destination Denim' extravaganza which umbrellas a number of exciting denim events from the 20 August to the 9 September. During this time as well as the opportunity to shop for all the new season arrivals, there are lots of chances to win jeans, meet the brand ambassadors, help customise your own jeans and much more. Brands included in the event among others are Hudson, Paul Smith, AllSaints, Citizens of Humanity, Paige, Lee, Levis and J Brand.
During the morning we saw Lee jeans being worn by models to do yoga to demonstrate their comfort and flexibility. We also saw jeans being customised and stunning new styles such as the liquid metallic collection from 7 For All Mankind. It's definitely an event not to be missed! Pop along to Selfridges over the next few weeks to be a part of the experience and in the meantime, shop a few of our favourite jeans styles at Selfridges below!