As official sponsors of Fashion Fringe 2012, here at ShopStyle HQ we are very pleased to announce that Haizhen Wang has been named as winner of this year's prize. Burberry Chief Creative Officer and Fashion Fringe Chair Christopher Bailey made the decision at the end of last night's packed out show at Somerset House which showcased all three finalists designs and marked the end of London Fashion Week.

Haizhen, a Central St Martins MA graduate who has previously worked for Maxmara and AllSaints, will receive financial backing worth over 100K and a fully equipped studio at Somerset House for two years. ShopStyle talked exclusively to Haizhen at his studio last month and were just so impressed with his designs we are thrilled he won! Haizhen's designs were military inspired and included beautiful tailored jackets in rich fabrics and leather (above and below).

Fashion Fringe finalist Vita Gottlieb (below left) showed a vibrant collection of stunning textile designs in ethnic prints, while Teija Eilola received gasps from ladies in the crowd due to her fabulously feminine collection of floaty dresses and light jackets. The creative talent from all finalists was exceptionally high and we wish them the very best of luck for the future!

As official sponsors of Fashion Fringe 2012, here at ShopStyle HQ we are very pleased to announce that Haizhen Wang has been named as winner of this year's prize. Burberry Chief Creative Officer and Fashion Fringe Chair Christopher Bailey made the decision at the end of last night's packed out show at Somerset House which showcased all three finalists designs and marked the end of London Fashion Week.

Haizhen, a Central St Martins MA graduate who has previously worked for Maxmara and AllSaints, will receive financial backing worth over 100K and a fully equipped studio at Somerset House for two years. ShopStyle talked exclusively to Haizhen at his studio last month and were just so impressed with his designs we are thrilled he won! Haizhen's designs were military inspired and included beautiful tailored jackets in rich fabrics and leather (above and below).

Fashion Fringe finalist Vita Gottlieb (below left) showed a vibrant collection of stunning textile designs in ethnic prints, while Teija Eilola received gasps from ladies in the crowd due to her fabulously feminine collection of floaty dresses and light jackets. The creative talent from all finalists was exceptionally high and we wish them the very best of luck for the future!

It's the last day of London Fashion Week and the final show is Fashion Fringe. As official sponsors, we were lucky enough to take a look behind the scenes of the Fashion Fringe final three's creative space. We also asked them a few personal questions about their inspirations and how they are finding the design process. Here we talked to textile designer Vita Gottlieb and look forward to seeing her designs in full at this evenings show!

Describe your signature style?
Bold use of colour and print, pleating and texture.

What inspires you?
I'm inspired by decadence, East meets West and early 20th century. I don't have a particular muse, just characters in a play. I love the cinematic feel of fabrics that have texture and colour that come alive. i like my designs to have a feminine feel - with soft and floaty silhouettes. Nature is also a massive influence, art galleries, the streets I love the mood and atmosphere and people watching. Dover Street market is fab and I love to browse Liberty too.

What is your favouite outfit?
A silk dress - I love the fabric. But I also love necklaces, in particular big and chunky ones. I also love oversize, statement earrings.

What is your favourite piece in your collection?
One of my favourite pieces is a hand pleated bolero probably because it took me about 56 hours to make!

Earlier this month we ran a competition in conjunction with Fashion Fringe to find the latest fashion illustration talent in the UK. The winner will sketch the final collections at the Fashion Fringe show as part of London Fashion Week. We are excited to announce that the winner has now been selected as Maja Beus! She was chosen by ShopStyle illustrator Zarina Liew and Vogue magazine’s One to Watch. Her winning illustration is below.

We received so many amazing entries and you can see examples of some of our favourites below. However, in the end it was Maja's creation that really impressed our judges. Zarina explained, "I like how Maja has used simple clean brush strokes to illustrate Prada’s FW12 piece. The strong contrast in her illustration especially caught my eye." The Fashion Fringe final takes place next Tuesday in London.

Earlier this month we ran a competition in conjunction with Fashion Fringe to find the latest fashion illustration talent in the UK. The winner will sketch the final collections at the Fashion Fringe show as part of London Fashion Week. We are excited to announce that the winner has now been selected as Maja Beus! She was chosen by ShopStyle illustrator Zarina Liew and Vogue magazine’s One to Watch. Her winning illustration is below.

We received so many amazing entries and you can see examples of some of our favourites below. However, in the end it was Maja's creation that really impressed our judges. Zarina explained, "I like how Maja has used simple clean brush strokes to illustrate Prada’s FW12 piece. The strong contrast in her illustration especially caught my eye." The Fashion Fringe final takes place next Tuesday in London.

We were lucky enough to take a look behind the scenes of the Fashion Fringe final three's creative space. We also asked them a few personal questions about their inspirations and how they are finding the design process. Here we talked to the extraordinarily talented designer Haizhen Wang.

How would you describe your designs?
The overall look is very much about tailoring, jackets, strong looks that are inspired by contemporary architecture and lighting.

What inspires you as a designer?
I am also inspired by armour and military - for example I have included nails in some of my designs. The colours i prefer are black, white and green with some electric blue. I am also working closely with a shoe designer who used to be an architect himself so we are coming from the same place creatively.

What sets you apart as a designer?
An idea that a design can be 3D, so it will look as good from the side as it will from the front. This is where the architectural influence comes in. I like to think carefully about a design, raise the woman's waistline for example, add curves so there's still softness in a structured piece. I like to use cotton, leather but also high-tech fabrics and add interesting elements.

What inspires you in London?
I'm always inspired by train stations, I always look up look at the roof they are usually so impressive and missed by so many. I also like Portabello road market.

How have you found the fashion fringe experience so far?
The Fashion Fringe experience has been really fantastic, to have the opportunity to meet such great people, the fellow finalists and of course Christopher Bailey at Burberry. It has been an amazing learning process, covering topics such as distribution, shipping and how to run a fashion business. We have also learned a lot about brand awareness and the importance of social media. I wanted to enter years ago but I felt my designs weren't ready. I am so pleased I waited and am here now!

We were lucky enough to take a look behind the scenes of the Fashion Fringe final three's creative space. We also asked them a few personal questions about their inspirations and how they are finding the design process. Here we talked to the extraordinarily talented designer Haizhen Wang.

How would you describe your designs?
The overall look is very much about tailoring, jackets, strong looks that are inspired by contemporary architecture and lighting.

What inspires you as a designer?
I am also inspired by armour and military - for example I have included nails in some of my designs. The colours i prefer are black, white and green with some electric blue. I am also working closely with a shoe designer who used to be an architect himself so we are coming from the same place creatively.

What sets you apart as a designer?
An idea that a design can be 3D, so it will look as good from the side as it will from the front. This is where the architectural influence comes in. I like to think carefully about a design, raise the woman's waistline for example, add curves so there's still softness in a structured piece. I like to use cotton, leather but also high-tech fabrics and add interesting elements.

What inspires you in London?
I'm always inspired by train stations, I always look up look at the roof they are usually so impressive and missed by so many. I also like Portabello road market.

How have you found the fashion fringe experience so far?
The Fashion Fringe experience has been really fantastic, to have the opportunity to meet such great people, the fellow finalists and of course Christopher Bailey at Burberry. It has been an amazing learning process, covering topics such as distribution, shipping and how to run a fashion business. We have also learned a lot about brand awareness and the importance of social media. I wanted to enter years ago but I felt my designs weren't ready. I am so pleased I waited and am here now!

We were given exclusive access to the Fashion Fringe final three's studios at the London College of Fashion to look behind the scenes and find out about their experience so far. Our first meeting was with finalist Teiha Eilola.

How would you describe your collection?
My inspiration is a Northern Scandinavian forest which translates into clean and natural fabrics. I want to achieve a really versatile collection of clothes - something that works well during the day, but that you can also dress up at night.

I want my clothes to have a classic design. Like a mac for example, a piece you can hand down and when you get older it will still look great. Because clothes that are well made live on, like a really good quality pair of shoes which I like to invest in.

I like to mix sturdy fabrics with organza, using tailored or what could be described as masculine fabrics to create something femnine. When I think about design, I want to create something that is intelligent to look at and unique. For example a lot of my pieces have volume but also a stuctured shape, so they still fit and flatter the figure. A controlled billowy shirt for example. The garmet should look good and feel good too.

How easy do you find the creative process?
I'm always thinking and sketching - dresses often evolve. Sometimes I have too many ideas so I do like to ask my friends who have great fashion tastes what their favourites are!

Where do you find your inspiration?
I love to shop at Spitalfields market, find clothes that are old and worn out and learn something from them. I also love to visit exhibitions at the V&A, I read old Vogues and vintage fashion magazines. I also like fashion blogs because they help make high fashion accessible to everyone, which is how it should be.

How would you describe your fashion fringe experience so far?
The Fashion Fringe experience has been a truly amazing opportunity. I have been working with some great interns who have been extremely helpful. The two weeks at Burberry were really incredible - Christopher Bailey helped me to see the brand as a whole, how it is looking, to look at things from a different angle. I'm really thrilled to be part of this and am enjoying every minute.

We were given exclusive access to the Fashion Fringe final three's studios at the London College of Fashion to look behind the scenes and find out about their experience so far. Our first meeting was with finalist Teiha Eilola.

How would you describe your collection?
My inspiration is a Northern Scandinavian forest which translates into clean and natural fabrics. I want to achieve a really versatile collection of clothes - something that works well during the day, but that you can also dress up at night.

I want my clothes to have a classic design. Like a mac for example, a piece you can hand down and when you get older it will still look great. Because clothes that are well made live on, like a really good quality pair of shoes which I like to invest in.

I like to mix sturdy fabrics with organza, using tailored or what could be described as masculine fabrics to create something femnine. When I think about design, I want to create something that is intelligent to look at and unique. For example a lot of my pieces have volume but also a stuctured shape, so they still fit and flatter the figure. A controlled billowy shirt for example. The garmet should look good and feel good too.

How easy do you find the creative process?
I'm always thinking and sketching - dresses often evolve. Sometimes I have too many ideas so I do like to ask my friends who have great fashion tastes what their favourites are!

Where do you find your inspiration?
I love to shop at Spitalfields market, find clothes that are old and worn out and learn something from them. I also love to visit exhibitions at the V&A, I read old Vogues and vintage fashion magazines. I also like fashion blogs because they help make high fashion accessible to everyone, which is how it should be.

How would you describe your fashion fringe experience so far?
The Fashion Fringe experience has been a truly amazing opportunity. I have been working with some great interns who have been extremely helpful. The two weeks at Burberry were really incredible - Christopher Bailey helped me to see the brand as a whole, how it is looking, to look at things from a different angle. I'm really thrilled to be part of this and am enjoying every minute.

We're so excited about the Fashion Fringe final which is coming up very soon. It will take place during London Fashion Week next month and it's not too late for you to get involved. We're looking to discover an amazing fashion illustrator to sketch the final designs live from the show on 18th September. The catwalk show is one of the hottest tickets in town with a packed front row including fashion commentator Colin McDowell MBE and Burberry's CCO and Fashion Fringe Chair Christopher Bailey.

If you want to win the chance to sketch at the incredible Fashion Fringe event and to showcase your winning illustration in the official show programme, simply submit a “catwalk fantastic” illustration inspired by an AW12 trend of your choice and email your entry to: euadvertising@shopstyle.com before 2nd September 2012. The winner will be chosen by the fabulous Zarina Liew (who created the illustration below) and Vogue magazine’s One to Watch. Good luck!

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