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Christopher Bailey Announces Haizhen Wang as Fashion Fringe 2012 Winner

Fashion Fringe September 19, 2012

As official sponsors of Fashion Fringe 2012, here at ShopStyle HQ we are very pleased to announce that Haizhen Wang has been named as winner of this year's prize. Burberry Chief Creative Officer and Fashion Fringe Chair Christopher Bailey made the decision at the end of last night's packed out show at Somerset House which showcased all three finalists designs and marked the end of London Fashion Week.

Haizhen, a Central St Martins MA graduate who has previously worked for Maxmara and AllSaints, will receive financial backing worth over 100K and a fully equipped studio at Somerset House for two years. ShopStyle talked exclusively to Haizhen at his studio last month and were just so impressed with his designs we are thrilled he won! Haizhen's designs were military inspired and included beautiful tailored jackets in rich fabrics and leather (above and below).

Fashion Fringe finalist Vita Gottlieb (below left) showed a vibrant collection of stunning textile designs in ethnic prints, while Teija Eilola received gasps from ladies in the crowd due to her fabulously feminine collection of floaty dresses and light jackets. The creative talent from all finalists was exceptionally high and we wish them the very best of luck for the future!

Fashion Fringe Final Three: Vita Gottlieb

Fashion Fringe September 18, 2012

It's the last day of London Fashion Week and the final show is Fashion Fringe. As official sponsors, we were lucky enough to take a look behind the scenes of the Fashion Fringe final three's creative space. We also asked them a few personal questions about their inspirations and how they are finding the design process. Here we talked to textile designer Vita Gottlieb and look forward to seeing her designs in full at this evenings show!

Describe your signature style?
Bold use of colour and print, pleating and texture.

What inspires you?
I'm inspired by decadence, East meets West and early 20th century. I don't have a particular muse, just characters in a play. I love the cinematic feel of fabrics that have texture and colour that come alive. i like my designs to have a feminine feel - with soft and floaty silhouettes. Nature is also a massive influence, art galleries, the streets I love the mood and atmosphere and people watching. Dover Street market is fab and I love to browse Liberty too.

What is your favouite outfit?
A silk dress - I love the fabric. But I also love necklaces, in particular big and chunky ones. I also love oversize, statement earrings.

What is your favourite piece in your collection?
One of my favourite pieces is a hand pleated bolero probably because it took me about 56 hours to make!

The Winner of our Fashion Illustration Competition Is...

Fashion Fringe September 13, 2012

Earlier this month we ran a competition in conjunction with Fashion Fringe to find the latest fashion illustration talent in the UK. The winner will sketch the final collections at the Fashion Fringe show as part of London Fashion Week. We are excited to announce that the winner has now been selected as Maja Beus! She was chosen by ShopStyle illustrator Zarina Liew and Vogue magazine’s One to Watch. Her winning illustration is below.

We received so many amazing entries and you can see examples of some of our favourites below. However, in the end it was Maja's creation that really impressed our judges. Zarina explained, "I like how Maja has used simple clean brush strokes to illustrate Prada’s FW12 piece. The strong contrast in her illustration especially caught my eye." The Fashion Fringe final takes place next Tuesday in London.

Fashion Fringe Final Three: Haizhen Wang

Fashion Fringe September 04, 2012

We were lucky enough to take a look behind the scenes of the Fashion Fringe final three's creative space. We also asked them a few personal questions about their inspirations and how they are finding the design process. Here we talked to the extraordinarily talented designer Haizhen Wang.

How would you describe your designs?
The overall look is very much about tailoring, jackets, strong looks that are inspired by contemporary architecture and lighting.

What inspires you as a designer?
I am also inspired by armour and military - for example I have included nails in some of my designs. The colours i prefer are black, white and green with some electric blue. I am also working closely with a shoe designer who used to be an architect himself so we are coming from the same place creatively.

What sets you apart as a designer?
An idea that a design can be 3D, so it will look as good from the side as it will from the front. This is where the architectural influence comes in. I like to think carefully about a design, raise the woman's waistline for example, add curves so there's still softness in a structured piece. I like to use cotton, leather but also high-tech fabrics and add interesting elements.

What inspires you in London?
I'm always inspired by train stations, I always look up look at the roof they are usually so impressive and missed by so many. I also like Portabello road market.

How have you found the fashion fringe experience so far?
The Fashion Fringe experience has been really fantastic, to have the opportunity to meet such great people, the fellow finalists and of course Christopher Bailey at Burberry. It has been an amazing learning process, covering topics such as distribution, shipping and how to run a fashion business. We have also learned a lot about brand awareness and the importance of social media. I wanted to enter years ago but I felt my designs weren't ready. I am so pleased I waited and am here now!

Fashion Fringe Final Three: Teija Eilola

Fashion Fringe August 28, 2012

We were given exclusive access to the Fashion Fringe final three's studios at the London College of Fashion to look behind the scenes and find out about their experience so far. Our first meeting was with finalist Teiha Eilola.

How would you describe your collection?
My inspiration is a Northern Scandinavian forest which translates into clean and natural fabrics. I want to achieve a really versatile collection of clothes - something that works well during the day, but that you can also dress up at night.

I want my clothes to have a classic design. Like a mac for example, a piece you can hand down and when you get older it will still look great. Because clothes that are well made live on, like a really good quality pair of shoes which I like to invest in.

I like to mix sturdy fabrics with organza, using tailored or what could be described as masculine fabrics to create something femnine. When I think about design, I want to create something that is intelligent to look at and unique. For example a lot of my pieces have volume but also a stuctured shape, so they still fit and flatter the figure. A controlled billowy shirt for example. The garmet should look good and feel good too.

How easy do you find the creative process?
I'm always thinking and sketching - dresses often evolve. Sometimes I have too many ideas so I do like to ask my friends who have great fashion tastes what their favourites are!

Where do you find your inspiration?
I love to shop at Spitalfields market, find clothes that are old and worn out and learn something from them. I also love to visit exhibitions at the V&A, I read old Vogues and vintage fashion magazines. I also like fashion blogs because they help make high fashion accessible to everyone, which is how it should be.

How would you describe your fashion fringe experience so far?
The Fashion Fringe experience has been a truly amazing opportunity. I have been working with some great interns who have been extremely helpful. The two weeks at Burberry were really incredible - Christopher Bailey helped me to see the brand as a whole, how it is looking, to look at things from a different angle. I'm really thrilled to be part of this and am enjoying every minute.

Calling All Fashion Illustrators!

Competition August 28, 2012

We're so excited about the Fashion Fringe final which is coming up very soon. It will take place during London Fashion Week next month and it's not too late for you to get involved. We're looking to discover an amazing fashion illustrator to sketch the final designs live from the show on 18th September. The catwalk show is one of the hottest tickets in town with a packed front row including fashion commentator Colin McDowell MBE and Burberry's CCO and Fashion Fringe Chair Christopher Bailey.

If you want to win the chance to sketch at the incredible Fashion Fringe event and to showcase your winning illustration in the official show programme, simply submit a “catwalk fantastic” illustration inspired by an AW12 trend of your choice and email your entry to: euadvertising@shopstyle.com before 2nd September 2012. The winner will be chosen by the fabulous Zarina Liew (who created the illustration below) and Vogue magazine’s One to Watch. Good luck!

To see our terms and conditions, just


Terms and conditions:
1. Registering is completely free of charge.
2. There is one prize to be won.
3. Only one entry is allowed per person.
4. Competition closing date: 2nd September 2012
5. The prize consists of a pair of tickets, image used at the event and invites to attend pre and post show to draw illustrations of other guests. NB: tickets won will be a pair of tickets for winner to be accompanied by a friend of their choice. Travel included.
6. Winners will be expected to make their own accommodation arrangements.
7. This competition is open to UK residents only. Employees of, or those representing, ShopStyle or their affiliated companies, their families, cohabitants, agents or anyone else connected with the promotion, are not eligible to enter.
8. Entrants must be 16 or over.
9. The prize is non-negotiable and non-refundable.
10. The judges’ decision is final and no correspondence will be entered into.
11. Entry must be made by the entrant. Entries made by any other individual or any entity, including but limited to commercial competitions, subscription, notification and/or entering service sites, will be declared invalid and disqualified from this free prize draw. The use of any device to automate the entry process is prohibited.
12. Entered illustrations must be the sole work of the entrant.
13. Illustrations must be hand drawn and should not be computer generated.
14. Shopstyle has the right to change/update these terms and conditions from time to time.
15. Shopstyle is the promoter of this competition and can be contacted at Cherish PR The Swan Business Centre Fishers lane Chiswick London W4 1RX

What's Trending Now: Burberry

Shopping News July 11, 2012

Burberry have just released images from their new Autumn / Winter campaign. They star English actress Gabriella Wilde and musician Roo Panes. Shot in Greenwich, London, we think Burberry Chief Creative Officer and Fashion Fringe Chair Christopher Bailey has done an outstanding job! That gorgeous Burberry peplum mac is on our wish list! We think Gabriella's career could take off just like other Burberry models Rosie Huntington Whiteley and Cara Delevingne. If you like the look, shop Burberry beauty essentials below.

Burberry Beauty Artistic Consultant, Wendy Rowe gives us her top tips for flawless Burberry beauty.
Apply Sheer Eye Shadow to the lid and along your lower lash line to softly define eyes. Before applying foundation, highlight the bridge of the nose, bow of the lip and the inner corner of the eye with Sheer Concealer. Mix Fresh Glow Illuminator in with your foundation to boost skins natural luminosity. When it comes to lipstick, pick a colour one shade lighter than your lip colour for a natural effect that won't wash you out, try Primrose Hill Pink. I also like to dab lipstick onto cheeks for a fresh-faced effect.

Fashion Fringe Final Three Announced

Fashion Fringe May 24, 2012

ShopStyle are proud to reveal that Haizhen Wang, Teija Eilola and Vita Gottlieb have been selected as finalists for the Fashion Fringe award. The announcement was made this week by Burberry Chief Creative Officer Christopher Bailey at an intimate ceremony at the Burberry global headquarters. Following a demanding two days of having their technical abilities and business plans reviewed and critiqued at the London College of Fashion with Fashion Fringe Founder and Creative Director Colin McDowell, Bailey made his final decision.

Christopher Bailey, the 2012 Chairman and sole judge commented, "It has been such an incredible experience to be involved in the selection of our three Fashion Fringe finalists. It goes without saying that every application we received was strong and this, in combination with the level of technical skill demonstrated and the amount of effort and attention to detail was just so impressive.

I am amazed at the sheer amount of creativity that Britain in generating. So it really is an honour, in partnership with Fashion Fringe, to be able to give these finalists the opportunity to spend the summer doing what they love and honing their craft. I cannot wait to see the fruits of their hard work in September - this really is just the beginning of their journey."

The finalists said in reaction to their win:
Haizhen Wang "I can't believe it. I'm really excited and so thrilled this has happened to me. I feel so encouraged to keep working hard to achieve my dreams. This is it - this is the opportunity to take my work to a bigger stage."

Teija Eilola "I'm incredibly excited with the wonderful news. I'm really looking forward to working with Christopher - his recognition means so much. I'm looking forward to an exciting time ahead."

Vita Gottlieb "I'm feeling so elated. This is an extraordinary opportunity. I'm very much looking forward to the next stage, developing my collection, learning from the mentors and working with Christopher."

Fashion Fringe Drawing Inspiration: Teija

Fashion Fringe May 23, 2012

Fashion Fringe finalist: Teija reveals her creative inspiration.

What inspired you to be a fashion designer?
I am inspired by the idea that clothing is necessary and yet also transforms the wearer's reality. I want to design clothes that are worn so often that they become a part of their owners identity. I search the history of fashion and other disciplines for the shapes, patterns and textures that different cultures have returned to again and again and evoke something special.
What inspires you when you are designing?
I love utility wear. There is something lovely about the look of almost wearing just a 'riihi mekko' my imagining of a Finnish dress worn for collecting hay to the barn.
Which designers inspire you and why?
lsabel Marant - I see in her designs the feel i mentioned above about a garment looking like it hasn't been intentionally designed but it's an item that could belong to a different time.
Stella McCartney - I love her attitude and I value her opinions. I believe empowering women and making them look like more than just what traditional attractive women figure they are expected to be.

Fashion Fringe Drawing Inspiration: Vita Gottlieb

Fashion Fringe May 23, 2012

Fashion Frimge finalist: Vita Gottlieb reveals her creative inspirations.

What inspired you to be a fashion designer?
I've always been a curious person, trying many things. I took my time and came through documetaty film-making, photography and art, running a roof top gallery in Shoreditch whilst making short films. Fashion design seemed like a natural step from print making and textiles which came next on my fine art MA course at Central St Martins. I'm inspired by the body and movement, by changing what you wear and how clothes make you feel. The main thing that inspired my design is nature and the intricate patterns inherent in the micro world - cells, veins, the algorithms of seashells.
What inspires you when you are designing?
Italo Calvino, wanderlust, integrity, dreaming of riding motorbikes, rustic luxury, jazz voices, mosquito nets, old railway clocks, the sea, unexpected surprises, hidden places, flying over clouds.
Which designers inspire you and why?
Iris Van Herpen - For her singular vision, technical ability, imagination and attention to innovation in materials.
Alexander McQueen - For the romantic / sublime and extreme silhouettes, core beauty and awe-defining craftsmanship.
Dries van Noten - For his fusion of pattern, print and colour, use of historical and cultural references from around the world.